Beyond the Image
My Story
Greetings from the vibrant city of Houston, Texas! 🌆
Marketing Strategist & Data Scientist with 7+ years of experience in crafting & executing data-driven campaigns that resonate with audiences.✨📊
Outside of work, you can find me exploring Houston's dynamic food scene🍕, or planning my next beach getaway🏖️
Professional Certifications
Marketing Expertise & Tools
Project Portfolio
Go-to-Market Strategy
Branding & Positioning
Branding & Positioning
Complete business launch of Sonna's Patisserie, utilizing comprehensive branding strategies, market segmentation, product development, revenue analysis and digital advertising campaigns to achieve profitability and growth.
Client: Sonna's Patisseries
Branding & Positioning
Branding & Positioning
Branding & Positioning
Transformation of Calista Tools into a trusted wellness partner through human-centric branding, predictive analytics, and a multi-channel digital marketing approach, creating a distinct market position in a saturated industry.
Client: Calista Tools
B2B & B2B2C Project
Branding & Positioning
B2B & B2B2C Project
Repositioning of Fitbit's B2B2C strategy by conducting in-depth market analysis, competitive benchmarking, & developing a targeted messaging and SEO strategy, facilitating new business partnerships & market penetration.
Client: Google FitBit
