Beyond the Image
My Story
Greetings from the vibrant city of Houston, Texas! 🌆
Marketing Strategist & Data Scientist with 7+ years of experience in crafting & executing data-driven campaigns that resonate with audiences.✨📊
Outside of work, you can find me exploring Houston's dynamic food scene🍕, or planning my next beach getaway🏖️
Professional Certifications
Marketing Expertise & Tools
Project Portfolio
Go-to-Market Strategy
Branding & Positioning
Branding & Positioning
Complete business launch of Sonna's Patisserie, utilizing comprehensive branding strategies, market segmentation, product development, revenue analysis and digital advertising campaigns to achieve profitability and growth.
Client: Sonna's Patisseries
Branding & Positioning
Branding & Positioning
Branding & Positioning
Transformation of Calista Tools into a trusted wellness partner through human-centric branding, predictive analytics, and a multi-channel digital marketing approach, creating a distinct market position in a saturated industry.
Client: Calista Tools
B2B & B2B2C Project
Branding & Positioning
B2B & B2B2C Project
Repositioning of Fitbit's B2B2C strategy by conducting in-depth market analysis, competitive benchmarking, & developing a targeted messaging and SEO strategy, facilitating new business partnerships & market penetration.
Client: Google FitBit
Client Collaborations
Recommendations Received
Joshua Snellgrove, Vice President Strategy — Unlock Health
Joshua Snellgrove, Vice President Strategy — Unlock Health
Joshua Snellgrove, Vice President Strategy — Unlock Health
Karan is an exceptional strategist with a deep understanding of client challenges, delivering actionable insights and innovative solutions. His collaborative spirit, storytelling skills, and ability to simplify complex data consistently elevated team and client outcomes.
Karthik Ramanathan, CRM Director — Unlock Health
Joshua Snellgrove, Vice President Strategy — Unlock Health
Joshua Snellgrove, Vice President Strategy — Unlock Health
Karan’s expertise in qualitative and quantitative research, coupled with his strategic thinking, consistently drove impactful outcomes. His ability to transform complex data into actionable insights made him integral to initiatives like patient journey mapping and brand audits.
Kelsey Holt, Product & Platform Director — Unlock Health
Joshua Snellgrove, Vice President Strategy — Unlock Health
Kelsey Holt, Product & Platform Director — Unlock Health
Karan combines creativity and data-driven precision to craft impactful marketing strategies. A trusted advisor and innovative thinker, Karan thrives in fast-paced environments, driving successful campaigns and optimizing performance through data science.
Matt Resell, Digital Media Director — Unlock Health
Joshua Snellgrove, Vice President Strategy — Unlock Health
Kelsey Holt, Product & Platform Director — Unlock Health
Karan’s analytical rigor and strategic thinking were pivotal in crafting patient journeys and audience personas, driving targeted and engaging campaigns. His creativity, technical expertise, and collaborative spirit set him apart as an invaluable team member.